Janet W. Page

 (205) 253-2636  •  Huntsville, AL  •  Portfolio: jwpage.com

[email protected]  •  www.linkedin.com/in/janet-w-page/

Summary

Creative data-driven marketing professional skilled at improving organizational growth, brand messaging, and engagement. Experienced in communications, graphic design, fundraising events, project management, maintaining budgets, and developing positive relationships. Successfully supported clients in the Military, Nonprofit, Technology, Medical, and Education fields.

Education / Skills

  • BA Commercial Art / English Minor – UAH – University of Alabama in Huntsville
  • Software/Skills:
    • Microsoft Office 356; Word, Excel, PowerPoint, Teams, and Outlook
    • Adobe Creative Cloud; Illustrator, InDesign, and Photoshop
    • Website Design; CMS-Content Management Systems (Squarespace advanced, WordPress) with basic HTML/CSS
    • Social Media/Digital Design; Facebook, LinkedIn, YouTube, Buffer, Constant Contact, Mailchimp, and Canva
    • Data Tracking and Analysis; Google Analytics, Excel, and Power BI Data Visualization
    • CRM-Customer Relationship Management (Insightly, Systemedx)
    • AI assisted tools; ChatGPT, Microsoft Designer
    • Digital Photography

Experience

Director of Marketing & Communications

Still Serving Veterans                                            

    Huntsville, AL                                                                                                          

    07/2020 – 11/2023

Marketing & Communications:

  • Implemented multi-channel marketing vision generating 30% growth in client recruitment and doubled donor sources
  • Designed and implemented consistent company image, voice, and brand messaging to engage and inform audience
  • Recognized by national donors and the Department of Labor (DOL), and chosen as local Nonprofit of the Year (2022)

Public Relations and Advertising Partnerships:

  • Promoted major events and topics through various contact channels and press releases
  • 40+ TV interviews and media articles published per year
  • Identified and contracted advertising partnerships based on target audience demographics, location, and needs

Website:

  • Maintained website [SSV.org] with diverse content (blogs, testimonials, forms, events) and improve SEO
  • Successful relaunch in 2022 with graphic navigation and enhanced usability features; mobile device, senior, and PTSD

Social Media:

  • Utilized multiple platforms to promote services, celebrate clients and supporters, and interact with followers
  • Achieved 637% growth in LinkedIn followers over 3 years (2k – 15.4k)

Digital Marketing:

  • Developed concepts for email marketing, geofencing, and Google Ads – Managed $10k/month Google Ad Grant
  • Applied experience and emotional intelligence (EI) to guide AI tools in skill amplification, knowledge enhancement, and accelerated work output

Printed Materials:

  • Developed collateral materials informing the public of the organization’s mission and services
  • Designed Tradeshow booths, banners, and promotional items
  • Coordinated with vendors for production, manage bids, contracts, and quality

Copywriting:

  • Wrote news articles, compelling client testimonials, and annual reports [SSV.org/testimonials] (July 2020 – Nov 2023)
  • Composed and published a monthly digital newsletter shared with ~ 11k registered recipients [SSV.org/newsletter] (July 2020 – Nov 2023)
    • Significant improvements in newsletter metrics in the past 3 years include an increased open rate from 18% to 51%, and a bounce rate lowered from 33% to just 1%

Special Projects and Events:

  • Provided event planning, promotion, and custom logo and graphic creation [SSV.org/events/bbb] [SSV.org/events/golf]
  • Supported fundraising efforts and events through media and corporate partnerships
  • Online, in-person events, and 3rd party fundraisers grew to contribute over $200k/year

Briefing and Presentations:

  • Presented information orally and designed engaging PowerPoint documents
  • Effectively interacted with public figures, responded to media inquiries, and facilitated interviews

Reports and Budgets:

  • Analyzed project performance data and prepared high-level impact reports with data visualization
  • Managed and maximized the budget acting as a good steward of the non-profits’ limited resources in accordance with the strategic communications plan. Delivered increased impact year after year while reducing spending
  • Maintain detailed archives of all reports, digital files, physical inventory, and accurate expense tracking

Director Responsibilities:

  • Oversaw Marketing support staff; interns, vendors, and volunteers
  • Reviewed projects and shared with staff all promotional materials and marketing messages

Marketing Project Coordinator / Designer

The Orthopaedic Center (TOC)                                                          

Huntsville, AL                                                                                                          

02/2018 – 05/2019

  • Designed concepts, graphics and copy for multimedia advertising materials: Print, Website, and Social Media
  • Developed quarterly Newsletter (20,000 distribution), contributing copy, scheduling interviews/photo shoots, and website and social media crossover marketing (2019 Gold winner of the Aster and Healthcare Advertising Awards)
  • Planned and executed 2018-2019 company-wide rebranding campaign
  • Reduced department spending by ~$20,000 annually through order consolidation and vendor contract negotiations
  • Helped triple Facebook follower growth from 2,000 to over 7,500
  • Placed and managed all production orders, competitively bid jobs, verified contracts, and order quality
  • Responsible for events and tradeshow booth design, promotional items, and shipping and set-up logistics
  • Prepared marketing reports by collecting, analyzing, and summarizing sales and new business data
  • Coordinated and facilitated meetings (VTC), designed PowerPoint presentations
  • Maintained detailed archive of all reports, digital files, and physical inventory

Assistant Director of Business Development / Marketing

University of Alabama in Huntsville (UAH) College of Professional and Continuing Studies                             

Huntsville, AL                                                                                                          

08/2016 – 03/2017

  • Managed, strengthened, and grew positive corporate customer relationships
  • Developed marketing budgets and client proposals
  • Designed digital newsletter, flyers, and print advertisements
  • Managed vendor contracts and placed advertisement buys
  • Implemented marketing schedules, trade shows activities, and promotional material production and distribution

General Sales Manager / Marketing              

AJ’s Uniforms                                                                                           

El Paso, TX 

04/2015 – 06/2016

  • Developed annual marketing strategy with clearly defined milestones and budgets
  • Focused on new business development through targeted marketing campaigns (grew Facebook followers by 30%)
  • Designed forms, flyers, and print and visual media advertisements
  • Implemented consistent customer service to clients through company-wide restructuring, monitoring client feedback, improved interdepartmental communications, and 5S inventory process streamlining
  • Improved sales performance through employee incentive programs, mentorship, and scheduled evaluations and training

Lean Six Sigma Instructor

University of Texas, El Paso (UTEP) College of Professional and Continuing Studies            

El Paso, TX 

06/2014 – 12/2015

  • Developed PowerPoint and printed course materials for White and Yellow Belt LSS training
  • Presented material to professional adults enrolled in the continuing education program

Marketing Specialist             

J.A. Dawson & Co.                                                                  

Birmingham, AL

11/2012 – 06/2013

  • Designed new company image; logo, website, brochures, trade show booth, and packaging
  • Generated new client leads and maintained customer and prospect databases

Graphic Design & Web Store Support            

EBSCO Media & Creative Concepts Divisions                                       

Birmingham, AL

03/2009 – 10/2012

  • Designed and maintained company website, and supported 6 commercial web stores
  • Detailed knowledge of both offset press and digital printing
  • Designed multimedia files for print production, e-newsletter, and PowerPoint sales presentations

Creative Director of Marketing         

McWane Science Center                                                                                      

Birmingham, AL

10/1999 – 08/2008

  • Developed design concepts and copy for website, exhibit graphics, print, radio, and television advertising
  • Managed multiple concurrent projects with team collaboration
  • New Membership growth of 40% reached

Additional Training

  • PMI – CAPM
  • Scrum Master
  • LSS, Lean Six Sigma Green Belt

Volunteer

Army Reserve Sustainment Command (ARSC)                                                                                           

2019, 2020, 2023

  • ARSC Quarterly Safety Newsletter (Design, contribute copywriting, proofread, and edit)                                              

PMI-NAC (North Alabama Chapter)                                                                                                                      

2018 – 2021 

  • Design support for Awards Ceremony, Membership, and Professional Development Day             

PORTFOLIO EXAMPLES: https://jwpage.com